Behavior strategies of an industrial enterprise on energy markets as a tool for implementing the principles of rational behavior

To ensure the sustainability of their market, energy-intensive industrial companies need to address energy efficiency issues. Companies that are prepared for higher tariffs, structural changes in fuel and energy markets, and shortages of energy resources have a wider range of options for responding to new challenges posed by the external environment and reducing their risks. This challenge becomes especially relevant in the context of the development of closed-loop economy aimed at resource optimization, energy conservation, zero-waste production and business models based on maximum operational efficiency. This research aims to build a comprehensive view of the rational behavior of industrial energy consumers in an effort to maximize the benefits and potential of energy markets to reduce the cost of energy supply, increase the level of electrification of industrial production and use the opportunity of their own energy business, as well as identify the main strategies of manufacturing companies in the energy market and the conditions for their effective implementation. The article describes the basic principles of rational behavior, which serve as a basis for the effective implementation of various strategies (seller’s, buyer’s or combined strategy) for industrial enterprises. The connection between rational behavior and management of the energy market potential in the company, as a combination of technological, economic and organizational actions, performed by the energy consumer in the competitive market, and effective management of market risks is shown. Forms of off-grid power supply and conditions of their application in production were analyzed on the example of mini-CHP. The offered classification of behavior strategies of an enterprise at the power market allows making a rational choice among various variants of behavior corresponding to concrete marketing purposes of the company. The choice can be made by analyzing the technological features of production processes, determining the marketing goals of the company, checking the volume of demand and the structure of demand (supply) for the main products of the company, as well as the amount of energy needed for production. It has been shown that as small- scale generation technologies become more advanced, having an on-site energy source becomes a more attractive option. Along with the penetration of smart technologies into core production practices and the transition to a new energy paradigm, conditions are created for the integrated use of various resource reserves.