Strategies for improving sales efficiency in the era of digital transformation

This article provides a comprehensive overview of strategies for improving sales effectiveness in light of the ongoing digital transformation. The publication examines the key elements and components of digital transformation, emphasizing their importance in the modern business landscape. Special attention is paid to the strategies of digital transformation in sales, their role and impact on improving sales effectiveness are considered. The author examines information technologies and their contribution to improving sales effectiveness, and compares digital transformation strategies with traditional methods of improving sales effectiveness, emphasizing their unique features and adaptation to the digital age. Special attention is paid to the role of CRM technologies in sales in the context of digital transformation, as well as the advantages and prospects of neural networks in this context. The article concludes with an overview of neural network platforms, detailing their functionality, advantages and scope of application in marketing and sales, demonstrating the integration of innovative technologies into the business strategies of modern companies.