Strategy of growth of the enterprises of the meat-processing industry of Krasnodar krai

In modern turbulent environment the question of strategy identification of a company is particularly significant and is crucial for business development process. The decade of 2000th is marked by a dynamic development of raw-materials markets, impetuous increase of consumers’ incomes, creation of the consumption society and as a result the business demonstrated the high growth of poly-directed holdings and groups of companies which developed the diversified branches through mergers and acquisitions. Today the economy is in a stagnation phase and the consumer model of behavior is going to change for being more economic and careful. The business modifies its strategic priority of development. In the article the author raises the question of entrepreneurs’ encouragement in Russia nowadays. The author makes a detailed study of theoretical approaches to the classification of main growth strategies: concentration, diversification and vertical integration; considers the variety of each strategy such as related and unrelated diversification, forward and backward vertical integration; gives a thorough material on the development of scientific conception in the sphere of strategic marketing...