Strategies for managing a company's brand

The article explores the issues of developing a company's brand management strategy. A brand is a valuable asset that significantly influences a company's success in the market. Key problems related to brand management are discussed, such as changing consumer preferences, increasing competition, negative image, and difficulties in understanding the target audience. Strategies for addressing these issues are proposed, including market and competitor analysis, creating a positive image, adapting to changing market requirements, and strengthening the connection with the target audience through effective marketing communications.