Hotel yield management technologies
Автор: Chkhikvadze Nelli Avtandilovna
Журнал: Сервис в России и за рубежом @service-rusjournal
Статья в выпуске: 9 (47), 2013 года.
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The article deals with the issue of hotel development stabilization. The author describes Yield Management (Revenue Management) as especially relevant for the hotel industry, identifies the flaws in the current practices, provides details of strategic revenue management tools, dwells on the concept of yield management process and specifies the features requisite for Yield management implementation in the hotel industry.
Yield management (revenue management), yield management, revenue management, revenue / yield management tools, hotel pricing strategy, hotel expense
Короткий адрес: https://sciup.org/14057728
IDR: 14057728
