Foreign tourism multiplicative development strategy in Russia

Автор: Podsolonko Vladimir A., Podsolonko Elena A.

Журнал: Современные проблемы сервиса и туризма @spst

Рубрика: Локальное в глобальном: формула туризма

Статья в выпуске: 1 т.11, 2017 года.

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The article provides information for the last 15 years on the number of foreign tourists who visited Russia, and the Rus- sians have been in the number of tourists in other countries. Exceeding in 7.2 times of tours Russians abroad over the arrival in Russia of foreign tourists in 2014 led to the country’s economic losses. The authors give substantiation of the strategic importance of development of foreign tourism in Russia from 55o to 75o north latitude in the conditions of an expanding global warming on our planet. The article generates an understanding of multiplicative foreign tourism opportunities in the development of Russian economy. Cruise, sea and river tourism, and partly train and bus tourism are among the priorities of multiplicative effect on the economy of country. The authors show examples of possible development of water cruise tourism in the regions, with poor results of eco- nomic development in their federal districts. The article presents scientifically based proposals for the establishment multiplicative system development of foreign tourism in Russia. Formation of a specialized complex organization “Cluster-multiplicator” that will perform interac- tion between enterprises and organizations, affecting their activities directly or indirectly to the implementation and development foreign tourism in Russia is the basis of the system. The main form of interaction between members of the cluster is planned development and implementing long-term (15-20 years) State Target Program “Multiplicative tourism” that should be updated every 3-5 years. The authors offer basic components of the performance management system of all sections implementation in the target program, covering targeted management decisions on functional responsibilities of managers and performers, members of the cluster and the results that could be obtained in the imple- mentation of these decisions. There are stipulated financial and administrative interests for the level of effectiveness of staff at all chains of the cluster, with the appropriate expertise of the interest. The basics of the system of actualization the professional knowledge of the staff of all parts of the cluster, including distance learning opportunities are scheduled.

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Cruise tourism, economy, management, multiplicator, multiplicative development, foreign tourists, cluster

Короткий адрес: https://sciup.org/140206530

IDR: 140206530   |   DOI: 10.22412/1995-0411-2017-11-1-25-34

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