Enterprise development strategy in conditions of economic turbulence

This article is dedicated to the issues of developing and implementing a business development strategy in conditions of economic turbulence. In the modern world, organizations face constantly changing market conditions, competition, and external factors that can have a significant impact on their operations. The article discusses the fundamental aspects of strategic planning, including the analysis of the internal and external environment of the enterprise, defining strategic objectives, and choosing strategic alternatives. Special attention is given to adapting the strategy to changing conditions and forecasting possible development scenarios.