Telecommunication companies strategy depending on their stage of development
Автор: Tamoshina Galina Ivanovna, Bavykina Tatyana Sergeevna
Журнал: Вестник Воронежского государственного университета инженерных технологий @vestnik-vsuet
Рубрика: Экономика и управление
Статья в выпуске: 4 (54), 2012 года.
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Telecommunication branch has an especial function in the economic of the country, because it major function is ensuring of the society's needs in information transmission. Depending on the companies' development degree on the market and also on the presence of the powerful local rival on the territory, the operator corresponds with definite group. The central strategy 4P (product, price, promotion, place) adopts to the tasks which are actual for the concrete group.
Strategy of the telecommunication''s companies development, marketing communication of telecommunication companies
Короткий адрес: https://sciup.org/14039920
IDR: 14039920