Strategy of territorial marketing in the revival of small towns

The article addresses the pressing issue of developing small historical towns in Russia through the capitalization of cultural heritage. The author explores the possibilities of using historical and cultural sites to attract tourists, create new jobs, and increase the investment attractiveness of regions. Statistics on the contribution of tourism to the Russian economy are presented, proving the importance of this industry. The work analyzes various methods of assessing cultural heritage and considers successful cases of implementing such projects. Based on the conducted research, recommendations are made on developing territorial marketing strategies for small towns.