Structural potential of small business: trends and development vectors

The article is devoted to the role of small business in the modern economy. Its significant advantages are indicated (innovative orientation, availability of promising projects, high social significance, mobility to changes in the external and internal environment). The purpose of the article is to develop a methodological basis for the formation of a new business structure and small business competitiveness management, taking into account the integration of various institutions of a market economy. The structural potential of small business is analyzed, the factors of innovation and investment activity of the business are assessed, the development problems of this sector of the economy are identified. Highlighted unsolved problems of small business by type of economic activity. The study of small business development trends allowed identifying the reasons that constrain the interaction of these subjects with big business. The paper uses methods of statistical analysis. The dynamics of indicators reflecting the development of small business for most types of economic activity in the region is shown, a range of problems of the implementation of the structural potential is identified, the most significant ones are highlighted. The economic potential is considered as a structure of potentials (innovation, investment, financial, territorial).