Consumer basket structure and evaluation of the purchasing power of the population of the Voronezh region

The article analyzes changes in income of the population of the Voronezh region, characteristics of the consumer basket, the cost of living and the cost of a minimum set of goods and services. The consumer basket includes three main groups (food, non-food products and services), and is made separately for the working-age population, pensioners and children. The composition of the consumer basket is analyzed, assumptions are made about the prospects of its change towards the qualitative component. Based on the data of the Voronezh state, the cost of a fixed set of consumer goods and services is estimated in order to compare the purchasing power of the population in the food market per month on the average for the Voronezh region. The possible options for changing the quantitative composition of the consumer basket in 2018 are considered. The article presents the main criteria for the choice of consumers of dairy products in terms of importance.