Structural and functional analysis of client capital JSC "Electrovipryamitel"
Автор: Zizin A.S.
Журнал: Вопросы современной экономики @economic-journal
Рубрика: Экономика регионов
Статья в выпуске: 1, 2013 года.
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In this article a meaning of client capital has been substantiated for enhancing the market value of an industrial company. The author has developed a methodology for identification of client capital in the assets of the company. Structural and functional analysis of client capital was held by the example of an industrial company JSC "Electrovypryamitel"
Company''s market value, intellectual, structural and human capital, client capital, brand and relationships, capital of values, brand, customer value products, customer loyalty and awareness, customer relations
Короткий адрес: https://sciup.org/14340735
IDR: 14340735
