The implication and legal nature of improper advertising

On the base of the current legislation analysis the article author examines a definition and types of advertising and improper advertising, the occurring problems with this enterprise, giving and dissemination of the improper advertising, the necessary to consumer rights protection from such kind of advertising, as well as the ways of the advertising legislation perfection. The article author has come to conclusion that the very legislative dissemination of advertising has paved the way for the improper advertising occurrence, because it allows an advertiser to order, an advertisement producer to create, but advertising- disseminator to place information in any form, by any method, using any means.. To solve this problem is possible, in our view, by making changes and amendments to the existing law on advertising so as to change the very notion of “advertising”. By advertising we propose to understand the production and distribution on the basis of a contract with a customer by specially authorized persons in the statutory form, by means permitted by law the ways and means of information of commercial, social, political, religious, ideological and cultural nature, which is paid and is for an indefinite number of persons to form or maintain interest in the advertised sites, or to achieve any other desired outcome the customer. This definition would allow if not eliminate cases of dissemination of improper advertising, then at least significantly reduce the number of such incidents, as well as take into account the subjects of advertising activity the fact that the appropriate advertising is recognized only such information that satisfies the general and specific requirements for its law.