The essence and main ways of promoting FSIN products

Advertising and promotion of products manufactured by the Federal Penitentiary Service (hereinafter referred to as the FSIN) is carried out very poorly in our country. Despite the wide and diverse assortment and the annual increase in the working capacity of prisoners, FSIN products are not popular even at the regional level. This is due to the lack of motivation of buyers, limited information about products, a low level of PR, a narrow segment of sales sites, etc. This development creates the need for marketing and advertising activities of FSIN products. In this article, a study of the means of advertising the products of the Federal Penitentiary Service has been conducted and recommendations for the promotion of this type of goods have been developed.