Essence and role of PR-activities of the organization

The article provides a brief history of the emergence of the concept of the term PR. Various interpretations of the definition of the essence of this term are given from the point of view of different authors. Functions, goals and objectives of PR-activities in modern commercial organizations are defined. Classifications of this type of marketing activity are shown. There is undeniable evidence of a positive effect of PR activities on the evolution of commercial structures. It was concluded that the effective PR activities of the organization make it possible to increase the stability of this organization and competitiveness.