The essence and the role of PR in the activities of modern organization
Автор: Nikolaenko Nadezhda
Журнал: Бюллетень науки и практики @bulletennauki
Рубрика: Экономические науки
Статья в выпуске: 5 т.5, 2019 года.
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The main aspects of PR are considered, the question of its need for organization is raised. The classification of PR is presented: according to the form of organization and by color, as well as the stages of PR organization. Examples of the successful use of public relations are given. Analyzed the dynamics of budgets for PR in Russia.
Public relations, image, management, brand, communications, marketing
Короткий адрес: https://sciup.org/14115451
IDR: 14115451 | DOI: 10.33619/2414-2948/42/49
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