The nature and significance of the implementation of grocery strategies in the food industry
Автор: General A.A., Ryattel A.V., Mohamed Abdullah Abdelrahim Elnur
Журнал: Экономика и бизнес: теория и практика @economyandbusiness
Статья в выпуске: 6-2 (52), 2019 года.
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The article investigates the essence of the product strategy, describes the stages of formation of the product strategy, based on the stages of the product life cycle, identifies possible directions of formation of the product strategy in the food industry.
Product strategy, assortment policy, tasks of the program of development of the range, adoption of assortment decisions
Короткий адрес: https://sciup.org/170181839
IDR: 170181839 | DOI: 10.24411/2411-0450-2019-10865
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