The essence of marketing in the physical culture and sports activities
Автор: Ryabenko G.V., Bondarenko M.P., Zubarev Yu.A.
Журнал: Физическое воспитание и спортивная тренировка @journal-fvist
Рубрика: Менеджмент в сфере физической культуры и спортивной тренировки
Статья в выпуске: 2 (4), 2012 года.
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In this paper the authors examine marketing in sports and sports activities. Marketing is presented as a complex and dynamic system will promote the development of sports organizations. The features of a marketing relationship in sport. Sports marketing is considering sports activities as a specific product, which by its sports marketing mission requires special provisions.
Sports marketing, sports organizations, sports activities, physical education and sports
Короткий адрес: https://sciup.org/140125417
IDR: 140125417
