The essence of marketing strategies as a tool for the creation of the image of the organization in competition conditions
Бесплатный доступ
The article is devoted to the study of the essence of marketing strategies in modern conditions for trade enterprises. The article pays attention to various variants of definition of marketing, strategy, key aspects of marketing strategies, through which the company becomes unique among many competitors. The peculiarities of applying marketing strategies and creating an image for trading enterprises are disclosed.
Strategy, marketing, competitive advantage, image, marketing strategy
Короткий адрес: https://sciup.org/140278545
IDR: 140278545
Статья научная