The essence of the concept of “customization”
Автор: Diachkova M.S.
Журнал: Теория и практика современной науки @modern-j
Рубрика: Основной раздел
Статья в выпуске: 3 (57), 2020 года.
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The article discusses the definitions of various authors of the concept of "customization". The main aspects of this concept are revealed. The strategy of customization is considered in comparison with the strategy of mass production. The author's definition of customization is formulated.
Customization, mass production, individualization, customer satisfaction
Короткий адрес: https://sciup.org/140275283
IDR: 140275283
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