The essence of technological potential modern cultural and educational activities

The article presents the author's definition of the concept of "modern cultural and educational activities". The leading directions of technological potential formation are highlighted and characterized; based on specific methodological principles, the pedagogical specificity of its social purpose in cultural and educational activities is revealed. An integral range of psychological, pedagogical, organizational, methodological, and didactic resources of this type of potential in cultural institutions is presented. Based on the results of an analytical review of research on modern cultural and educational activities, its leading functions associated with the realization of technological potential are identified.