Specificity of linguistic representation of conceptual metonymical model 'sport is death' in sports discourse

The article introduces the concept of the «conceptual metonymical model», the method of research of text realization of the conceptual dominant is considered, specificity of language representation of the conceptual metonymical model 'Sport is death' in sports discourse is examined and some extralinguistic factors are described, which, according to the author's view, determine the dominant character of the model in the sports discourse space.