SWOT-analysis as a method of assessment of competitiveness of the enterprise
Автор: Shelepun M.R.
Журнал: Форум молодых ученых @forum-nauka
Статья в выпуске: 12-4 (28), 2018 года.
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The process of organization of management in the enterprise involves the selection of optimal methods and tools for analyzing the competitiveness of the enterprise. The article deals with the issues concerning the possibility of using SWOT analysis in assessing the position of the enterprise in the market, as well as the correctness of the matrix of this analysis.
Swot-анализ, матрица swot-анализа, enterprise competitiveness, market, competitors, methods of competitiveness assessment, swot analysis, swot analysis matrix, development strategy
Короткий адрес: https://sciup.org/140281604
IDR: 140281604
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