Techno-humanitarian balance of modern social and cultural reality

The authors of the article find out that the need of forming of interdisciplinary social theories linking the philosophical, psychological, sociological and scientific approaches is directly connected with underreflected, multidimensional effects produced by the social communications. Attention of science and society to the processes of social communication are caused by the following circumstances: quality of life depends on the quality of the information environment into which everyone is "immersed".