Techniques of the political discourse formation in conditions of network society

The paper considers the main stages and features of the emergence of a network society in Russia, and the connection of this process with the development of telecommunication technologies and the Russian segment of the Internet. The author suggests a brief description of the most typical ways and methods of politicizing content on the Internet, especially with manipulative goals. He emphasizes that communication and discussions on topical issues within network communities and social networks are overwhelmingly politicized, sometimes artificially, contributing to the formation and development of political discourse. Among the main ways of forming political discourse, the impact on the participants of communication on its subject and context can be identified. The author shows the need for a detailed study of the techniques of forming political discourse, including in the interests of national security.