Internet marketing technologies for brand promotion "Altai tale"

Today the number of Internet users is increasing, the relevance of promoting goods and services on the Internet is growing. Promotion of brands of agricultural enterprises has its own specifics. The authors studied the content of the official website, accounts in social networks and platforms on the marketplaces of the brand and the manufacturing company "Rosa". The authors studied the content posted on the brand's sites, analyzed how original, useful, relevant it is, studied the popularity of the brand by queries in search engines using Wordstat and Megaindex services. A competitive analysis of the Internet marketing of the Altai Skazka brand has been carried out.