Technologies of solidarization of Russian society in social media: results of cognitive mapping

The article presents the problem field, theoretical foundation, basic elements of the research design, and the results of an empirical study of solidarity technologies of Russian society in social media, covering the period of 2023-2024. It is significant that the article presents a matrix of cognitive mapping of materials from social media communities, blogs, and channels that reflect solidarity markers. The study revealed the following significant correlations: the use of such a base for solidarity as collective security correlates with the importance of strengthening the sovereignty of the Russian nation as a basic support for social unity and harmony; the presence of a focus on the formation and strengthening of national civil and state identity correlates with the use of instructional messages to ensure them; the presence of a focus on the formation of a basic value consensus correlates with the use of instructional messages to ensure it.