Technology impact of advertising on consumer

The study is aimed at identifying how advertising affects consumers, analysis of specific ways of its impact. In modern theory and practice, the main model of selling texts - AIDA, according to which advertising should be directed to a set of parties - to attract attention, to form interest in the consumer, to obtain certain information about the company and the product, which, in turn, should contribute to the purchase of goods by the consumer. The article also considers the content and specificity of neuromarketing, which is an interdisciplinary field that combines the ideas of neurobiology, psychology and behavioral Economics.