Technology of designing a corporate brand based on a combination of it's external (public) and internal (organizational) elements

This article is about corporate branding, in which the authors consider the example of the process of creating a corporate brand for a manufacturing enterprise.. The article describes the differences of the corporate brand from the consumeк brand and HR-brand. The authors of the article consider such concepts as the image of the brand created by the PR-service, the corporate culture formed by the top management of the company, and the corporate reputation that is formed in the external environment.