The text of the glossy magazines advertisements as a subject of linguistic and cultural research (the problem of text quality on the material of Cosmopolitan magazine)

For glossy magazines, the quality of an advertising text is very important. Publicity content in this type of print media is closely related to the editorial one: glossy press itself is the promotion of a certain lifestyle and status symbols. Therefore it’s highly important to establish a good correlation between editorial and advertising texts. It can be assumed that low-quality advertising could undermine the audience’s confidence in the brand and the readership loyalty.