Body language as the object of semiotical communication

In this article the author examines the problem of verbal language and body-language interaction in the act of communication. The author considers that a shift towards body-language in modern culture has not logical-linguistic but semiotical reasons. Under conditions of information attack the pressure of the verbal-language on the mentality proved to be strong and inspired the process of desymbolization accompanied by weaking of the role of verbal signs and strengthening of icon and index signs. At the some time this process in the frame of art-languages (mainly the ones of cinema and theatre) began a half of a century earlier and became the model for everyday communication principles.