Topical structure of university news discourse

The paper focuses on the problem of the topical structure of university news discourse. The definition of university discourse is specified. The integral approach to language and text is proved to be the most productive for the analysis. The hierarchy of topics in the current topical structure of the SUSU website news discourse is established. Comparative study of university news discourse topical structures presented on websites of ten universities-participants in the 5-100 Program is conducted. On the basis of key-word analysis an improved topical structure of the SUSU news discourse is offered. The results of the socioliguistic survey and key-word analysis contribute to generating a new integral topical structure model of the university news discourse. Perspectives of further research are outlined.