Trends and conditions of cross-border e-commerce market development

The text is devoted to cross-border electronic commerce, which is a modern model of international trade based on digital technologies and innovative business processes. The key elements of this model, such as product, brand, logistics and digital communications, are considered, as well as the advantages it provides to manufacturers, allowing them to enter new markets with minimal capital investment and without traditional restrictions. It is mentioned that e-commerce is becoming more relevant due to the growth of Internet access and changing consumer habits, which is confirmed by statistical data on the growth of online sales. The global e-commerce market is projected to expand further, with an emphasis on factors contributing to this growth, such as increased revenue and the development of global marketplaces. The text highlights the importance of cross-border e-commerce in the modern economic context and its impact on consumer behavior.