Trends in the development of the pharmacy market in Russia

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The article analyzes the main indicators of the development of the pharmacy network in Russia for the period 2016-2023, concludes that the high growth rate of points of sale for the analyzed period, which indicates the attractiveness of this segment for business. The structure of the pharmacy market is considered, the top 10 pharmacy chains for 2022 are highlighted. The authors analyzed the e-com segment, concluded that pharmacy marketplaces dominate in the structure of online sales, and showed trends in the development of online sales in the Russian pharmacy market.

E-com

Короткий адрес: https://sciup.org/170201633

IDR: 170201633   |   DOI: 10.24412/2500-1000-2023-12-4-207-210

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