Consumer behavior development trends

The article presents various approaches to the interpretation of the phenomenon of consumer behavior, developed by representatives of economic, sociological, philosophical schools (K. Marx, T. Veblen, G. Simmel, etc.). It is noted that the classical theories of consumption received their development in the works of modern researchers, respectively, today we can talk about the existence of many different models and typologies of consumer behavior. The positive side of the scientific interest in consumer behavior is that consumer behavior has taken shape in a separate scientific direction in marketing, and its significance is indisputable. The article indicates that the problem of consumer behavior is a subject of study not only from the standpoint of general philosophical teachings, but acquires a narrower interest - from the standpoint of the consumer’s influence on the company’s competitiveness, on the one hand, and the transformation of company management in order to retain the attention of consumers - on the other. Based on the analysis of statistical data provided by Criteo, a new type of online consumer is proposed. In the conclusion, the conclusions are formulated that, if we consider customer focus as the basis for the successful activities of companies, then attention to consumer behavior should remain dominant when making decisions on how to maintain a profitable market position for the company.