Trends in the development of the regional blogosphere (on the example of the Republic of Mordovia)

The article discusses trends in the development of the regional blogosphere. The outcomes of the study include a determination of the main stages in the growth of regional blogs, an indication of their type-forming features, a description of the most popular topics, and a ranking of bloggers into three levels of popularity. Majority of the blogs of the Mordovia region target a youth audience, thematically do not differ from the blogs of the all-country level, but barely touch on the current socio-political agenda. The percentage of blogs focused on national relations and ethnic culture is extremely small. Another key tendency is to attract bloggers as opinion leaders. In 2022, the regional blogosphere was reshaped, and not all popular content creators successfully adapted to the changes.