Trends in the development of the Russian internet advertising market in 2023

The article examines the current state and development trends of the Russian Internet advertising market in 2023. Several main development trends were highlighted: increased competition for niches left vacant after the departure of foreign companies. The role of local players who redistribute budgets in favor of available advertising channels is growing. Other important trends include the personalization of advertising messages, the growing importance of video advertising, the increase in mobile advertising and the growing importance of data and analytics.