Trends of development of the contemporary marketing communications used by the advertising agencies on the territory of the Caucasus Mineral Waters region

The topicality of the subject matter under consideration is determined by the touching upon the poorly studied advertising market of the Caucasus Mineral Waters (CMW) region. In view of the fact that each year more than a million people come to the CMW, this territory can be considered as a powerful advertising space with local covering of the target groups coming from the various regions of the Russian Federation, as well as countries of near and far abroad. The article describes the current status of the advertising market in the Caucasian Mineral Waters region and trends of development of the marketing communication channels, prevailing in the regional marketing policy.