Sports marketing trends
Автор: Gryaznov S.A.
Журнал: Экономика и бизнес: теория и практика @economyandbusiness
Статья в выпуске: 8 (114), 2024 года.
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Sports advertising has always been a dynamic and evolving field, constantly adapting to changes in technology, consumer behavior and social trends. Today, the sports advertising landscape continues to change, opening up both new opportunities and challenges for advertisers. This article examines the latest trends shaping the world of sports advertising, and emphasizes the growing importance of partnerships and sports sponsorships with real goals and the timeless art of storytelling to captivate sports audiences.
Sports marketing, sports advertising, synthetic data, sports sponsorship, storytelling, brands
Короткий адрес: https://sciup.org/170205980
IDR: 170205980 | DOI: 10.24412/2411-0450-2024-8-65-67