Trends in strategic enterprise management in a pandemic

The article lists the key factors affecting the operational stability of an enterprise and its ability to overcome adversity at different stages of the crisis, in particular during the COVID-19 pandemic. The current research builds on crisis management theory and stakeholder theory to build a Sustainable Enterprise Model in a Pandemic. The existing theoretical foundations, combined with modern success stories, have helped define the key dimensions and strategies that businesses must use to survive and thrive in crisis and post-crisis conditions. The article lists a digest on enterprise management trends in the COVID-19 pandemic in terms of organizational characteristics, operations, digital transformation and financial planning. The results show that businesses with trained leadership, staff, and adaptation skills are able to sustain successful business operations during a pandemic. In addition, sustainable businesses enable more informed and decentralized decision making. Successful organizations are leveraging the Internet and communication technologies (ICT) and integrating Intranets, social media and online communication platforms into their day-to-day business processes as it helps build trust and strengthen bonds between employees, stakeholders and customers during and after a crisis. Finally, the balance between resource accumulation and resiliency is critical in anticipation of a crisis. Thus, we conclude that businesses with financial contingency plans support their business operations during a pandemic.