Theoretical content and methodology for assessing the economic potential of an industrial enterprise

The article is devoted to the theoretical and methodological foundations of the economic potential of an industrial enterprise. It reveals the conceptual apparatus of this economic category. The main methods of integral estimation of economic potential are considered. Based on the analysis and synthesis of well-known methodological solutions, a methodology for rating the economic potential has been developed. The technique involves the decomposition of economic potential, consisting of three blocks: production potential, financial potential, labor potential. For each block, a set of private indicators is formed. As an object of assessment, the growth rates of private indicators are used, which, by calculating the arithmetic averages, allow us to assess the level of integral indicators. The article presents a scale according to which the economic potential and its components can be assigned a "decreasing", "maintaining" or "growing" rating level.