Theoretical aspects of the formation of an enterprise’s innovation strategy

The article is devoted to the study of problems of innovative development of an enterprise, which is viewed through the prism of strategic management. Emphasis is placed on the need to implement a cyclical process of determining the goals of innovative development and creating an effective mechanism for their implementation. The article notes that the implementation of the innovation strategy is based on the following main areas of activity: development of plans and programs for innovative development and activities; control of the process of development and implementation of innovation; analysis of innovative programs and projects; development and implementation of a unified innovation policy; coordination of innovation activities; providing innovative programs and activities with resources; application of targeted management of a complex of innovations through the formation of target groups for systematically solving problems related to innovation activities.