Theoretical aspects of banking services market research

The banking services market plays an important role in the country's economic development. It provides accumulation and investment of temporarily available funds of the population, enterprises and organizations in various sectors of the national economy. The functioning of this market is largely related to the level of competition in it. Today, there is an objective need to create a highly competitive environment in the banking services market that fully meets the diverse and constantly changing needs of the population, enterprises and organizations throughout the country.