Theoretical aspects of political marketing: basic concepts
Автор: Mukhtarov M.M.
Журнал: Международный журнал гуманитарных и естественных наук @intjournal
Рубрика: Политические науки
Статья в выпуске: 2-2 (53), 2021 года.
Бесплатный доступ
This article explores the differences between political and mainstream marketing, and highlights the fact that political marketing differs sufficiently from mainstream marketing that the direct communication of methods and solutions is less obvious than is often assumed, although marketing perspectives and analytics the methods clearly have significant applicability. Acceptance of the validity and impact of marketing practices in the political realm and legal space are still limited.
Politics, marketing, marketer, process, choice, concept, tool, electorate, public opinion, state
Короткий адрес: https://sciup.org/170188463
IDR: 170188463 | DOI: 10.24412/2500-1000-2021-2-2-53-56