Theoretical aspects of political marketing: basic concepts

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This article explores the differences between political and mainstream marketing, and highlights the fact that political marketing differs sufficiently from mainstream marketing that the direct communication of methods and solutions is less obvious than is often assumed, although marketing perspectives and analytics the methods clearly have significant applicability. Acceptance of the validity and impact of marketing practices in the political realm and legal space are still limited.

Politics, marketing, marketer, process, choice, concept, tool, electorate, public opinion, state

Короткий адрес: https://sciup.org/170188463

IDR: 170188463   |   DOI: 10.24412/2500-1000-2021-2-2-53-56

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