Theoretical aspects of business model transformation under the influence of artificial intelligence technologies: analysis of modern trends and development prospects

The article is devoted to the study of theoretical aspects of business model transformation under the influence of artificial intelligence (AI) technologies. The key elements of business models and the main areas of AI influence on their change are considered. Modern trends in business model transformation related to the personalization of products and services, automation and optimization of business processes, as well as the formation of new partnerships and ecosystems are analyzed. Potential limitations and risks of AI application are identified, including technological, ethical and social aspects. The prospects for the development of business models in the context of widespread use of AI are determined, implying the transition to complex intelligent platforms, the development of hybrid forms of business organization and increased cooperation between market participants. Recommendations for companies on adapting business models to new realities related to the development of AI competencies, investments in technological infrastructure, transformation of corporate culture and building partnerships are formulated.