Modern information systems company
Автор: Atila K., Nozdrachev E.N.
Журнал: Теория и практика современной науки @modern-j
Рубрика: Основной раздел
Статья в выпуске: 12 (42), 2018 года.
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Changes in the market environment put before the management of marketing activities of industrial enterprises the task of the most effective interaction with the consumer, the solution of which, according to the authors, is possible in the implementation of the concept of marketing.
Marketing paradigm, relationship marketing, production concept, product concept, marketing concept, traditional marketing concept
Короткий адрес: https://sciup.org/140272722
IDR: 140272722
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