Theoretical foundations of the image of a commercial bank and role in a competitive environment
Автор: Gadashakaeva D.R.
Журнал: Экономика и бизнес: теория и практика @economyandbusiness
Статья в выпуске: 11-1 (57), 2019 года.
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The article discusses the issues of forming the image of a commercial bank, its concept, role and significance in the current market economy, identifies areas for analyzing the image and identifies its elements, as well as considers the influence of the image of a commercial bank on its target audience and identifies measures for the formation of and achieving the desired image of a commercial bank.
Bank image, competitiveness, potential client, image elements, reputation
Короткий адрес: https://sciup.org/170181229
IDR: 170181229 | DOI: 10.24411/2411-0450-2019-11306
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