The theoretical basics of the assessment of the enterprise investment attractiveness

The article considers the essence of the investment attractiveness. The basic classification approaches to the definition of investment attractiveness are described, the approaches and methods of its definition are studied. Author's classification of approaches to determination of investment appeal is given in article. Four main currents of the analysis of a financial position of the company are offered. In the conclusion authors come in a conclusion that each method and each approach have the advantages, shortcomings and borders of application. Than more approaches and methods it will be used at an assessment, that a high probability that total size will be objective reflection of investment appeal of the enterprise.