The theoretical basis of economic potential reproduction of the corporation in the financial crisis conditions

The article theoretically proves that crisis becomes a factor of evolution of economic systems in the conditions of market economy. The crisis is a category of macro -, meso – and micro-level and occurs in the world, national and regional economies. "*"So authors proves that crises have a particular importance for corporations: on the one hand organizations are the accumulators of all negative manifestations of the external environment of activity, and on the other they are independent sources of bifurcations, developing in the internal system of relations. In this regard, in spite of all the negative aspects of the financial crisis for the functioning of the country's economy, it can be considered as an incentive to find opportunities for development and increase the efficiency of corporate production. Practical point of view shows that the use of the capabilities of each individual corporation in the context of the financial crisis should be based on forecasting the impending threats of crisis phenomena and their elimination, leveling or using for economic growth. The growth prospects listed in the article are an example of turning of negative economic factors into opportunities for the development of commercial structures. At the same time, each business entity should work out a business development strategy and have a mobile financial policy that can be adapted as soon as possible in unstable conditions dictated by the crisis.