Theoretical approaches to the study of the nature and mechanisms of increasing customer loyalty

Today, there is a tendency to increased competition, and used by enterprises methods of competition, become more inventive. In the conditions of tough competition even before the well-known enterprises there is a rather difficult task: how to maintain its position in the market and to maintain its effectiveness. Many experts claims that one of the basic factors of the company success on the market is the faithfulness (loyalty) customers. The main difficulties are the lack of a systematic approach to managing customer loyalty and imperfect knowledge on the formation of marketing systems of enterprise management focused on customer retention and increasing their loyalty.